Are you still trying to find to how to get the Return On Investement from your activity in Twitter? Is this a question too specific? Maybe you are not a real ROI believer, and you prefer to avoiding the question. No more wasting time! Well, If you read a few links maybe you would reconsider your thoughts about the Return On Investment in Social Media. Valuable posts to begin to see the light in Digital Marketing.
Abel Pardo try to explain why the ROI is important in Social Media (in Aigen Digital Marketing). The author of the posts shows relevance of the SEO to find some answers.
Pardo explains what important is Google Plus to get success, if you are working your Search Engine Optimization. But -and this is a big “but”-, you need more ways to design a whole Digital Marketing context. Facebook? It could be a good start.
Do you need more clues?
“… the maturity of the market for social media, against a backdrop of a poor economy, means people are more eager than ever to know just what is being gained from their expenditure.”
Guy Clapperton writes abot ROI, Social Media and “soft benefits”. And also gives some reasons to believe that the target “is not only desirable but achievable”. He does an interesting question: Should you be looking further than ROI to assess success? (Useful Social Media).
Harry Gold gives 14 Social Media ROI Metrics You Can Use Right Now!, in Clickz. Engagement, social cliks, likes and much more. Almost all what you need to build your monitorizing of ROI. Directly to the point, this is not a philosophical post… Useful!
We finish the references with another post and a singular problem: What is the ROI for 10,000 Tweets on Twitter? You can read it in Click-Finders. A real practise example, with a few considerations to remember.
“Twitter has also helped build our visibility in ways we NEVER thought were possible!”